The Soft White Sixties are coming to Cincinnati on 6/20 to play MOTR Pub! The Sixties blend soul, R&B, classic rock grooves, extra fuzz, blues and a dash of psych-rock into a seamless package. Lead singer, Genera dubbed the concoction “working class soul” even before he had a definition for what that meant. The latest single, “Lemon Squeezer” has had much acclaim thus far. Appropriately enough, one of our favorite local bands, Lemon Sky are opening for the band at MOTR.
Named as one of Paste Magazine’s “Top 25 Shows at SXSW 2013″, The Soft White Sixties are increasingly gaining recognition for their infectious live performance. Since 2010 they have been perfecting their sound, appropriately dubbed Working Class Soul – a gritty edge to modern pop. They mix their vast influences into a hard-hitting and confident force reminiscent of classic R&B and Rock ‘n’ Roll but with a contemporary sensibility. Octavio Genera (vocals), Aaron Eisenberg (guitar/keys), Ryan Noble (bass), and Joey Bustos (drums) combine soulful melodies, deep grooves, and fuzzed-out hooks to form a completely distinct sound.
An anticipated forthcoming album titled “Get Right.” was released in March of 2014. Produced by Jim Greer (known for his recent work on Foster the People’s platinum-selling album, Torches), the new record offers a sonic diary of theband’s last two years: an organic collection of soul-driven anthems, heart-felt choruses, sticky grooves, and clever arrangements. Like the object after awhich The Soft White Sixties are named, this band shines.