One of the most crucial things you need to do once you book a show is to list the event on various websites. It sounds so simple, but people get it wrong so frequently that it requires a blog post. If people don’t know about your event how can you expect them to be there?
We have a special interest in artists in the Cincinnati area so we have focused on Cincinnati specific listings. If you are booking shows in another city you can simply use this article as a guide to find the appropriate sites for your market.
Artists typically don’t need to worry about these listings, but you definitely want to check in & make sure everything is correct & your band is listed/linked. Many websites & apps integrate with ticketing providers & get their show information directly from the source. If you aren’t listed correctly then you will have a hard time getting your show listed on other platforms.
You typically don’t have to do anything here except double check that all the show information is accurate. If possible, try to get the venue to add links to your band. The ticketing & venue websites are going to see more traffic than any other source, so they are pretty important.
If you are playing a venue that uses Ticketmaster or AXS then you need to let them create the Facebook Event. They have an affiliate integration so all the event information is linked to the ticketing source. There is a theory that Facebook favors these events in organic rankings because they receive affiliate revenue for tickets purchased through these links. If you are not listed as a co-host just ask the venue or promoter to add your band as a co-host.
How to add a co-host to a Facebook Event:
If you are a host you can add co-hosts. Simply navigate to the event & click edit. Go through all the event information & click next. When you get to the final tab with additional details click on the Event Settings link. Here you can simply type in the name of the page(s) you want to invite. (Tip: For smaller pages you may need to copy/paste the text the appears in their URL after facebook.com/). Once invited each page will need to navigate to their event tab & accept the co-host invitation.
Make sure your show is listed on your website. Follow up with every support artist & make sure they have the event listed as well. Add ticketing links & links to the venue to help people find the information they need as quickly as possible.
We do a pretty good job at maintaining our calendar, but user submitted concerts are always welcome. As of the summer of 2021, CincyMusic receives over 200,000 hits per month from people looking for information on concerts in Cincinnati, so make sure your information is listed & accurate. You can submit a show here.
Spotify is one of those websites/apps that aggregates all their information from Ticketing providers. The only way to get listed is to make sure your event is up on one of the following ticketing platforms:
- Resident Advisor
Event listings on local media websites are always a complete mess. That’s part of the reason we created CincyMusic. The links below will change, but we will do our best to keep up with them.
Cincinnati (Major Newspaper Website)
CityBeat (Alt Weekly)
CityBeat (and all alt weeklies in general) are critical to live music. You can add your listing here:
cincinnatiusa.com (CVB Website)
meetnky.com (CVB Website)