This past weekend, the Cincinnati Music Festival (CMF) presented by P&G saw a total attendance of more than 70,000 people over the three days of the Festival from July 25-27, making it one of the largest urban music festivals in the United States. CMF featured live performances by Maxwell, Earth, Wind and Fire, Mary J. Blige, Frankie Beverly & Maze and more over the three days.

With visitors traveling from as far as Los Angeles, Chicago and New York, the economic impact of the weekend was over $107 million, according to a study conductedUC Economic Center. 

“Festival goers enjoyed new experiences this year and raved about it,” said Joe Santangelo, producer of the Cincinnati Music Festival. “We added new local vendors inside to create a market place and also added on-field suites to enhance the overall feeling.” 

The Cincinnati Music Festival will return in 2020 from July 23-25 to Paul Brown Stadium. The full schedule of performers will be announced later this year.

For the fifth consecutive year, The Procter & Gamble Company (NYSE:PG) was the presenting sponsor of the Cincinnati Music Festival (CMF), and proudly announced its ongoing commitment to its home city as lead sponsor through 2022. 

Additionally, AARP and GEICO were new national sponsors of the Cincinnati Music Festival.