South By Southwest has just announced that Bruce Springsteen will be the keynote speaker for the 2012 music conference in Austin, TX. Springsteen has developed a time-tested method for creating hits and capturing the hearts of fans. Attendees will get a unique opportunity to take away insights into the business behind his legendary career.
Springsteen follows in the footsteps of many notable artists that have served as the keynote for SXSW such as Johnny Cash, Carl Perkins, Lucinda Williams, Robert Plant, Pete Townsend, Smokey Robinson and Neil Young.
Registration to attend South By Southwest is still open at sxsw.com.