Ashley Peacock's Profile

  • Artist Resource

BRANDING: PART I – Identity

Why do you dress that way?  Talk that way?  Drink that coffee?  Why do you prefer an IPA over a porter?  Other people know you by what you do, and what you do comes from who you are.  Simply put, branding is the creation of a perceivable connection between who you are and what you do. ...

How do you change the way an entire culture views music?

Have you ever had a goal so big no one in the world could accomplish it?  I mean a BIG goal like solving world hunger, peace in Palestine, or getting Firefly back on the air?  Well, just because no one’s ever been able to do something doesn’t mean it shouldn’t be done.  Wanna hear my...

  • Artist Resource

Building Your Team

I’m a terrible mechanic.  I’ve tinkered enough with cars to be dangerous on a couple above average repairs, but I am often tempted to think I know more than I really do.  It’s also tempting to justify DIY car repairs just because of the mountains of cash I’m saving.  Then one day I got a...

  • Artist Resource

NETWORKING: Part II – Leveraging Available Resources

The resume is dead.  You know your friend who got that sweet job working for the firm of their dreams?  Ask them how helpful their resume was.  Better yet, ask the person who HIRED them how helpful it was.  Dollars to doughnuts, your friend snagged the interview because their roommate’s...

  • Artist Resource

NETWORKING: Part I - Understanding Your Audience

Historically, artists have been encouraged to cheapen the way they present themselves in order to be more digestible in the industry.  Sometimes this is just slick marketing, other times it means compromising the art itself.  Though it’s true that your career will never move forward without...